A text-based system that puts an expert for almost any subject right at your fingertips, Sensay is the best way to connect with helpful humans. I worked with Sensay to develp a logo that represented their service and also became a system that allowed the mark to take on any personality. In that fashion we were able to represent all or specific users or experts based on the different subjects that they excelled in. The adopted personalities were used as profile icons, promotional materials and in the product. Anywhere someone came in contact with the Sensay brand, they were greeted by a friendly face.